Experience Design Director

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Experience Design Director / / / /

In the 90s - I coded websites using notepad & Photoshop 4

In the 00s- I made Flash websites and ads, then started up a UX & Design studio

In the 10s - I directed and shot video content for social channels

In the 20s - I designed retail experiences for Tommy Hilfiger, Nike, lululemon & Calvin Klein

If it’s Physical + Digital Experience Design. I’m in.

Recent projects

experience


2017-2025

UX Lead
Random Studio - Amsterdam

Leading the product design cycle from Discovery to Delivery for PVH ‘Digital Retail’ platform (Tommy Hilfiger & Calvin Klein omni-channel retail)

  • Planned and facilitated regular Design Sprints and workshops

  • Discovery, Design and install of Smart Fitting Rooms in Milan and London

  • Managing token-based design systems


2020-2022

Design Director
AnalogFolk - Amsterdam

Managing the design team of Art Directors, Digital Designers and UX

  • Design and launch - JohnnieWalker.com (first EU DTC site)

  • Pitch win - Nike Hybrid Events (during and post-pandemic)

  • Pitch win and launch - Bugaboo Digital rebrand

  • Pitch win and launch- Snipes European web platform


2018-2019

UX Lead
Mobiquity - Amsterdam

Design Direction and launch for wearable pain relief device -


2018-2019

Art Director
Brand Articulations - Amsterdam

  • Creative & Design Direction to launch Action 1000 stores milestone campaign

  • Adidas running - Concept and design

  • Zonnatura (Organic foods)
- Product shoots and camapaigns


2018-2019

Creative Director
LikeFriends - Amsterdam

  • Moxy Hotels

  • PepsiCo

  • Randstaad


2013-2016

Design Director
Dentsu Isobar - London

My role was primarily collaborating with Strategy & UX Directors and managing the design output

  • Toyota - multiple brand and product launch websites and campaigns

  • Footlocker - marketing websites and campaign shoots


2005-2013

Founder / Head of Design
PixelGroup - London

Spare room to 16 person UX, Design and dev studio in four years.

Clients won and retained:

  • Jamie Oliver - website & mobile UX and design

  • TalkTalk - marketing and ecommerce websites over a 5 year relationship

  • PokerStars - Player interface, UX and design


2000-2006

Designer / Art director
Multiple agencies - London

  • AKQA

  • Poke

  • VML

  • Agency Republic

  • B-Reel

DESIGN OPPORTUNIST

Designers =problem solvers.

I’m impatient

I want to test solutions quick & cheap