About
I thought I'd only recently stumbled into a UX career... but it turns out I'd been practicing it since graduating.My toolkit
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Design Sprints & Workshops
Finding the right problem to solve collboratively
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Qualitative User Research
Field research, observations etc etc..
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Proof-of-Concepts & Prototyping
Figma etc.
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Design Direction and Concepts
Body-storming etc
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Testing and validation
User testing, business viability
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Design systems
Description goes here
experience
2017-2024
UX Lead
Random Studio - Amsterdam
Leading the product design cycle from Discovery to Delivery for PVH ‘Digital Retail’ platform (Tommy Hilfiger & Calvin Klein omni-channel retail)
Planned and facilitated regular Design Sprints and workshops
Discovery, Design and install of Smart Fitting Rooms in Milan and London
Managing token-based design systems
2020-2022
Design Director
AnalogFolk - Amsterdam
Managing the design team of Art Directors, Digital Designers and UX
Design and launch - JohnnieWalker.com (first EU DTC site)
Pitch win - Nike Hybrid Events (during and post-pandemic)
Pitch win and launch - Bugaboo Digital rebrand
Pitch win and launch- Snipes European web platform
2018-2019
UX Lead
Mobiquity - Amsterdam
Design Direction and launch for wearable pain relief device
2018-2019
Art Director
Brand Articulations - Amsterdam
Creative & Design Direction to launch Action 1000 stores milestone campaign
Adidas running - Concept and design
Zonnatura (Organic foods) - Product shoots and camapaigns
2018-2019
Creative Director
LikeFriends - Amsterdam
Moxy Hotels
PepsiCo
Randstaad
2013-2016
Design Director
Dentsu Isobar - London
My role was primarily collaborating with Strategy & UX Directors and managing the design output
Toyota - multiple brand and product launch websites and campaigns
Footlocker - marketing websites and campaign shoots
2005-2013
Founder / Head of Design
PixelGroup - London
Spare room to 16 person UX, Design and dev studio in four years.
Clients won and retained:
Jamie Oliver - website & mobile UX and design
TalkTalk - marketing and ecommerce websites over a 5 year relationship
PokerStars - Player interface, UX and design
2000-2006
Designer / Art director
Multiple agencies - London
AKQA
Poke
VML
Agency Republic
B-Reel
DESIGN OPPORTUNIST
Designers are natural problem solvers.
I’m also impatient, and want to test solutions quickly and cheaply.
I apply this process to everyday problems